There has been great debate lately about the effectiveness of a traditional book tour. Unless you're a NYT best seller, the publishers are generally not giving you a book tour budget! You'll be lucky to get a press budget at all! Most authors do it themselves nowadays and of course, hiring a PR person is expensive. However, without one, how far can you realistically get?
I literally stumbled upon (no pun intended!) this site, Pump Up Your Book!, that promotes your book with a variety of tools including an Online Book Tour! What a cool idea! They have a variety of packages. I can't help but think that this group is right on the money! I'm definitely bookmarking them for future use! Their services include a book tour banner just for you, stops at 20 highly trafficked book blogs, many of which are syndicated. Depending on your package choice, you could have a personalized tour page, book trailer created and more! Prices range from $399-$799. They also have a presence on Facebook, just click on their icon to get to that page.